Employer | Society for Human Resource Management (SHRM) |
Created | 05/11/2024 |
Reference | 240747078 |
Country | United States |
State | Virginia |
City | Alexandria |
Zip | 22314 |
Salary | - |
Society for Human Resource Management (SHRM)
The Society for Human Resource Management is an equal opportunity employer (Minority/Female/Disabled/Veteran). ACCESSIBILITY NOTICE: If you need a reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: accessibility@shrm.org or TDD (703) 548-6990. Position Title: Manager, Marketing Executive Network Audience Location: 1800 Duke St, Alexandria, VA 22314, USA Posted Date: Friday, May 10, 2024 Requisition ID: Req #833 Description: Manager, Marketing Executive Network Audience
1800 Duke St, Alexandria, VA 22314, USA
Req #833
Friday, May 10, 2024
SHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting today’s evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.
As the voice of all things work, the SHRM marketing team is a business-critical function core to SHRM’s growth across all audience segments, services, and product types. The manager of a strategic growth segment, this role will lead the company’s digital marketing transformation effort using audience-centric strategy, marketing automation, sales enablement and design thinking targeting the audience of senior executives. The manager will be responsible for the audience segment across the consumer experience journey by developing integrated marketing strategies, executing omnichannel campaigns, analyzing data, utilizing martech stack and optimizing performance marketing levers. THIS position also requires an intense understanding of audience insights and behaviors, as well as the ability to effectively engage and persuade those in the market segment.
This role will lead a team of growth marketers, delivering business value and play a role in driving revenue growth across the executive segment. Responsible for the CLV (customer lifetime value) and current experience of the SHRM Executive Network and it acting as a pipeline for Enterprise Solutions. Develop the strategy and implement the EN marketing plan to achieve revenue goals, drive member acquisition targets, and increase member/customer lifetime value rates. Defines integrated marketing strategies that generate demand and bring new buyers into the market across all EN cohorts.
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#LI-Hybrid
The hiring range for this position is $105,000 to $125,000 per year. This range is an estimate, and the actual salary may vary based on the candidate's experience, skills, and qualifications. SHRM offers a competitive and comprehensive total rewards package. The benefits for this position include professional growth and development, health, dental, vision, well-being, health savings, flexible spending, retirement, open leave, and annual discretionary bonus and incentives.
Our employment practices are in accordance with the laws that prohibit discrimination against qualified
individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability,
genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation,
or any other status protected by applicable law.
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
We do not sponsor applicants for work visas.
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Job Family: Marketing Job Function: Pay Type: Salary PI240747078 |