Marketing and Communications Specialist, Bethlehem, Pennsylvania

Lehigh University

Lehigh University is an affirmative action/equal opportunity employer and does not discriminate on the basis of age, color, disability, gender, gender identity, genetic information, marital status, national or ethnic origin, race, religion, sexual orientation, or veteran status. Lehigh University provides comprehensive benefits including partner benefits.

The Marketing and Communications Specialist will oversee all aspects of Lehigh University Art Galleries' strategy to expand its reach and impact through effective marketing tools including digital/social media and print, and will coordinate LUAG's efforts to garner increased support through grants and membership. This critical role, reporting to the Director, will use data-driven methodologies to drive increased engagement, and will liaise with the LUAG team, University staff, student staff/interns, and external partners. The Lehigh community takes seriously our commitment to antiracism and The Principles of our Equitable Community.

This position is a Grade: 9-40 with an approximate salary range of $54,390-$66,190 and is subject to change based on experience, skills and qualifications

Lehigh University offers a comprehensive and family friendly benefits package which includes but is not limited to Health Care, Retirement and Educational benefits. Information can be found on our website at https://hr.lehigh.edu/benefits

Position Number: S97260

1. Develop and oversee communications and marketing strategy for LUAG using data-driven methodologies to ensure impact and inform decision-making

• Design and send LUAG e-newsletter/emails to both broad audiences and targeted groups; analyze effectiveness and adjust communications to ensure impact
• Oversee and implement social media; work with student staff/interns to generate content while maintaining high level of accuracy and attention to detail
• Generate and send press releases/news articles; occasionally work with external PR firms and partners to promote LUAG
• Place paid advertising and promotion and use measures to track effectiveness
• Oversee LUAG website; make edits and updates in conversation with LUAG team and in partnership with CAS web team
• Oversee print publications, including seasonal brochures/invitations, catalogs, posters, promotional materials, and quarterly and annual reports; work with contracted graphic designers and photographers to ensure quality and timeliness of materials
• Liaise with University Communications and College of Arts and Sciences to ensure alignment with parent organization and maximize potential reach

2. Lead LUAG development efforts related to grants and donor stewardship/communications

• Working with LUAG staff, the Office of Research and Sponsored Programs (ORSP), Corporate and Foundation Relations (CFR) and Development and Alumni Relations (DAR), generate grant applications and summative reports including narratives and budgets
• Serve as primary point person for LIRA, including online submissions and tracking
• Work with ORSP, CFR and DAR to identify potential funding sources and establish an annual calendar of grant applications with key deadlines
• Assist the Director with generating stewardship letters for gifts to LUAG

3. Oversee and implement LUAG's Membership Program

• Work closely with LUAG staff and external partners to create and implement 5-7 Membership events annually
• Set and meet annual targets for membership growth (paid and unpaid members); design and implement campaigns in order to increase membership
• Create marketing materials for Membership and promote the program
• Maintain database of LUAG members; promote renewals of membership and transition student memberships to alumni memberships
• Lead stewardship efforts with members

4. Serve as LUAG Community Ambassador by maintaining key relationships both on campus and in the community, particularly those that connect with marketing and funding opportunities

• Serve on campus and community committees as appropriate to ensure LUAG communications/marketing efforts reach key audiences
• Represent LUAG at key community events when appropriate and if the Director or other LUAG staff are not available

Special Considerations

• Persons with disabilities who anticipate needing an accommodation for any part of the interview or hiring process may contact Lehigh's Accommodations Specialist at inada@lehigh.edu

• The duties of this position may allow the employee to work partially remote as deemed appropriate by their supervisor

• This position is funded by soft dollars; there is no severance associated with this position

Qualifications

• Bachelor's Degree in Arts, Education, Communications, Journalism, English, Marketing, Public Relations or the equivalent combination of education and experience

• One to three years related work experience

• Excellent oral and written communications skills

• High degree of creativity, resourcefulness, and innovation within University brand
standards

• Sound project management skills to prioritize, initiate, and complete multiple and
diverse projects and tasks with competing deadlines

• Ability to work collaboratively in a diverse team environment within LUAG and with
campus-wide colleagues, and engaging others in an authentic, open, and positive
manner

• Experience and knowledge of Microsoft Office and principles and practices of graphic
design

• Experience in higher education is preferred

• Experience in social media platforms, tools and campaigns

• Familiarity with email marketing products such as MailChimp

• Familiarity with content management systems such as Drupal 10

Successful completion of standard background checks including but not limited to: social security verification, education verification, national criminal background checks, motor vehicle checks, PATCH, FBI fingerprinting, Child Abuse Clearance and credit history based upon the requirements of the position

Only complete applications will be considered therefore please complete the application in its entirety. Once the posting is removed from the website applications may no longer be allowed to be completed.

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